WOMEN ENTREPRENEURS PROBLEMS IN ERNAKULAM DISTRICT, KERALA-AN INSIGHT FROM WOMEN ENTREPRENEUR

This study aimed to analyse women entrepreneur opinion towards various problems based on their demographic profile. From the part literature the researcher has identified various problems such as personal, financial, marketing, raw material, social, labour, managerial, infrastructure and business problems. These problems have been analysed with women entrepreneur demographic profile. So, problems can be treated as dependent variable and demographic profile can be considered as independent variable. Descriptive research has been applied for this study. Questionnaire has been constructed to collect the primary data from the women entrepreneur in Ernakulam district, Kerala. A sample of 100 women entrepreneurs had been selected through convenient sampling method. The collected data has been analysed with one way analysis of variance and independent sample t-test. The result shows that women entrepreneurs opinion towards various problems have been significantly varied based on their demographic profile. Financial problem, labour problem, raw material problem and social problems were found to be high among the women entrepreneurs.