IMPACT OF SOCIO-ECONOMIC FACTORS OF RURAL WOMEN ENTREPRENEURS IN CHENGALPATTU DT, TAMIL NADU

Rural women are increasingly starting own businesses, their potential for entrepreneurship and socioeconomic development are still largely untapped. This present study emphasized on socio-economic factors of women entrepreneurs in Chengalpattu District, Tamil Nadu. This articles focuses on socio- economic conditions, performance, motivating factors and various problems faced by women entrepreneurs. The data were collected through the structured questionnaire and using multi stage random sampling, there are 120 samples are collected from Chengalpattu district. The data were has been analyzed using Chi-squire test, Kuppuswamy’s SES Scale. The research show that vast majority (76.0 percent) of rural women have low socioeconomic level and Majority of rural women in the Chengalpattu district (50.0 percent) work full-time as fish vendors. Petty shops (17.3%), tailoring (12.5%), and fancy stores (7.5%) rural women are earnings through the above highlighted livelihood.