Research article

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ECO-INNOVATION IN VIETNAM AGRO-FOOD ENTERPRISES TO PROTECT THE FOREST

Trong Lam Vu, Van Sang Than, Thi Mai Huong Vu, Thi Thu Giang Nguyen, Thi Thu Hien Phan

Online First: November 21, 2022


Nowaday, studies of corporate social responsibility (CSR) and eco-innovation is not a new issue. However, linking them with enterprises in the agro-food industry has not received much attention from research. This is because the agro-food industry is judged to be inelastic to innovation and to CSR. With the products of agro-food enterprises in Vietnam being mostly raw products, research on CSR and eco-innovation becomes even less attractive in this country. This study was conducted to confirm this relationship in Vietnam agro-food enterprises. Based on a sample of 496 agro-food enterprises in Vietnam, this study has obtained positive results. Firstly, most aspects of CSR have a positive impact on eco-innovation in the enterprise. Secondly, the impact of different aspects of CSR on eco-innovation is not the same. CSR towards the environment and suppliers has been confirmed to have the strongest effect on eco-innovation in enterprises. Finally, customer-oriented CSR does not have much impact on eco-innovation in agro-food enterprises. From these results, recommendations have been made to improve the sustainability of agro-food enterprises in Vietnam.

Keywords

corporate social responsibility, eco-innovation, Vietnam agro-food enterprises