Research article

IMPACT OF DYNAMIC CAPABILITY ON NEW CHILDCARE APP PRODUCTS DEVELOPMENT OF SOFTWARE ENTERPRISES IN VIETNAM

Thai Phong Le, An Tran Nguyet Anh , Khanh Cuong Luu, Manh Tien Tran, Van Vien Do

Online First: December 30, 2022


Childcare app products are now becoming more and more popular among parents and those who care about the development of young children. The development of new childcare app products accordingly becomes a potential but also challenging area. To be competitive, enterprises always have to find ways to improve the speed of new product development, and this requires enterprises to be dynamic and flexible. This study was conducted with the aim of clarifying the impact of dynamic capability on new childcare app products development of software enterprises in Vietnam. Through analysis of data obtained from 223 software enterprises that have developed childcare app products, this study has found some interesting results. First, dynamic capability has a positive impact on new childcare app products development of enterprises in Vietnam. However, this positive effect is not uniform across enterprises, but there are differences based on the gender of the CEO. In addition, product innovativeness also moderates the impact of dynamic capability on new childcare app products development speed. These results have provided further insights into the relationship between dynamic capability and new products development speed and provide valuable information for making more appropriate recommendations for software businesses in Vietnam.

Keywords

Childcare app, new product development, dynamic capability, software enterprises