TRENDS IN THE DEVELOPMENT OF RURAL ENTREPRENEURSHIP IN RUSSIA AND BELARUS: CRITICAL VIEWS AND CREATIVITY IN MANAGEMENT

The article raises questions of the ultimate effectiveness of the regulatory measures taken by the state to support small businesses in rural areas of Belarus and Russia. The final indicators of the effectiveness of public policy in rural areas are traditionally the employment of the rural population, the relative level of income, the profitability of rural entrepreneurship. In this regard, we conducted a long-term retrospective analysis of the dynamics of individual indicators, identified trends, and evaluated the effectiveness of public policy. However, the article notes that the sustainability of the agro-food ecosystem is ensured by creative approaches to the organization of interaction between all subjects of the system, including small rural businesses.