SUSTAINABILITY: A CHALLENGE FOR FOOD CONSUMPTION HABITS OF MILLENNIALS

Sustainable development has been defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development calls for concerted efforts towards building an inclusive, sustainable and resilient future for people and planet. For sustainable development to be achieved, it is crucial to harmonize three core elements: economic growth, social inclusion and environmental protection. These elements are interconnected and all are crucial for the well-be The unsustainability of current arrangements arises from the industrialization and globalization of agriculture and food processing, the shift of consumption patterns toward more dietary animal protein, the emergence of modern food styles that entail heavily processed products. For food consumption to be sustainable it has to be safe and healthy in amount and quality, and it has to be realized through means that are economically, socially, culturally and environmentally sustainable – minimizing waste and pollution and not jeopardizing the needs of others. Researcher, understands that there is no research been carried out about the millennials habit of sustainable food consumption and practices the importance of in India. More of research is be carried out in environmentally sustainable food consumption sector. so researcher tries to understand the importance of this in her mind and carried out research.