SUSTAINABLE TOURISM MANAGEMENT FOR THE PROGRAM OF MAGICAL TOWNS – 4 WORLDS ECUADOR

Sustainable tourism management for the Magical Towns - 4 Mundos Ecuador understands the particularities that cover social, cultural, economic and environmental aspects of sustainability; The essence of this model lies in the search for tangible benefits for the localities that enter and remain in the development of the tourism management model. An exhaustive bibliographical review of the program, management models already proposed, and strategic approaches were used with the purpose of accessing relevant information to determine the objective of developing a long-term sustainable tourism management model for the localities of the 4 Worlds of Ecuador that are classified as magical towns. This model constitutes a dynamic and versatile system that allows identifying the strengths, weaknesses, and conflicts of operation to make decisions focused on the sustainable development of the locality, preserving natural resources, and above all cultural ones such as gastronomy, customs, traditions, architecture, arts, clothing, and archaeological heritage.