PREFERENCES AND SATISFACTION LEVEL OF CUSTOMERS USING PLASTIC MONEY IN CHENNAI CITY

People are using plastic money for various purposes. In this article the researcher found various factors influencing customers while using plastic money. There are convenient, online payments, spending less, offers, theft minimized, Anytime/Anywhere usage, credit facility and cash management. These factors are influencing customers and they feel satisfied while using plastic money. The main factors are convenience, cash management and theft minimized. Finally, it concludes that customers are satisfied while using plastic money.