Research article

ANALYSIS OF THE MANAGEMENT MODE OF AGRICULTURAL PRODUCTS E-COMMERCE DISTRIBUTION CHANNELS BASED ON THE INTERNET

Zhifen Xu

Online First: December 22, 2022


The circulation channel management mode used today is mainly controlled from the macro level, which leads to low channel management efficiency and high management cost. In response to the above problems, the circulation channel management mode of agricultural products e-commerce based on the Internet is studied. Analyze the current trading environment of agricultural products e-commerce, formulate the supply strategy of agricultural products e-commerce under the Internet environment, and use algorithms to manage the logistics and distribution scheduling of agricultural products e-commerce. According to the feedback relationship between the agricultural products distribution channel and the e-commerce system, corresponding management measures are proposed to complete the management model research. The case verification proved that the management model of the study improved the channel operation efficiency by about 11.93% on average compared with the one of the study, and improved the farmers' income, with better practical application effect.

Keywords

Internet; Agricultural products; E-commerce distribution channels; Channel management; Management mode;