Research article

A STUDY ON CUSTOMER SATISFACTION AND SERVICE QUALITY OF FINTECH WITH RESPECT TO BANKING SECTOR IN CHENNAI DISTRICT

Vijaya.K, Dr.M.Vetrivel

Online First: December 21, 2022


All commercial banks endeavor to attain 100% customer satisfaction for business growth as all satisfied customers shall become the constructive promotors for their bank. Also, the purpose of restructuring in modern banking sector through each technological revolution is to deliver maximum customer satisfaction and monetary worth to the customer. Now in India, banking businesses are dependent on financial adeptness companies to reach its products and services to maximum customers. This study hunted to depict the views of the customers of commercial banks on the impact of financial adroitness in their day-to-day transaction and changes in customer preferences. The purpose of this research is to find out customer satisfaction in commercial banks, particularly in Chengalpattu district Commercial banks. Information collected through a questionnaire from 100 customers of commercial banks in Chengalpattu. Data analysis has been conducted using Microsoft Excel. The studyshowed thatthe customersexperience higher satisfaction, with good customer service and promise,along with the behavior of staff with customers which have a key impact on customer satisfaction.

Keywords

FINTECH, CUSTOMER SATISFACTION INDEX (CSI). Customers Satisfaction