Research article

ROLE OF BRANDING IN COMPETITIVENESS OF UNIVERSITIES: IN CASE OF GREAT BRITAIN

Sanjar Eshmatov

Online First: December 21, 2022


In this paper has been investigated the role of branding in development of universities. The scientific significance of the research results is determined by the systematization of existing theoretical and methodological approaches, the formation of marketing strategies of higher education institutions and the development of marketing strategies for the development of the education system of the Republic of Uzbekistan. The practical significance of the research results is that the dissertation materials can be used to improve the marketing activities of higher education institutions and the preparation of teaching materials.

Keywords

brand, university, competition, study, marketing tools, benchmarking, advertising