A STUDY ON TALENT MANAGEMENT OF MILLENNIALS AND GEN Z IN INDIA THROUGH WORK FROM HOME (WFH) INITIATIVE POST COVID-19

The study aims to understand the sentiments of the Millennials and Gen Z professionals in India towards Work from Home (WFH). It aims to expand understanding on the impact of WFH on their personal and professional life, whether WFH should be part of the workforce strategies and will it affect the employer Brand of the company. The study is descriptive in nature, with data being collected through questionnaire from professionals across various industries. The analysis of data highlighted the findings that WFH can have a positive effect on the personal and professional life of the professionals, but it would require proper planning as per the type of business. Also, flexible working can be initiated as the first step towards WFH, which should eventually lead to WFH being part of the human resource (HR) policy. Finally, companies that initiating WFH will have better retention and will be preferred as employer.