IMPORTANCE OF DIGITAL PUBLIC RELATIONS IN ENHANCING LEARNING OUTCOMES AT KING KHALID UNIVERSITY AND MEETING THE NEEDS OF THE LABOR MARKET

The study targeted digital public relations activities and linking them to learning outcomes that meet the needs of the labor market. To achieve the objectives of the study, the researchers used the descriptive analytical approach, and a questionnaire was used to measure the importance of public relations in enhancing learning outcomes at King Khalid University and meeting market needs." The study contained". On a random sample of faculty, male and female students, it consisted of a number of paragraphs distributed on different areas related to the importance of public relations in addition to promoting learning at King Khalid University. The study sample included (85) members of the faculty and students from the study community, which were selected randomly, and (58) successful forms were revised for analysis and (27) damaged forms were not valid for revision. In order to analyze the data and treat it statistically, it was tested with the AMOS program to perform arithmetic treatments and percentages. While the hypotheses showed that there is a statistically significant relation between enhancing learning outcomes at King Khalid University and meeting the needs of the labor market. There is also a consensual relation between the importance of public relations and meeting the needs of the labor market.