REGIONAL CUISINE AS A TOOL TO DESTINATION DEVELOPMENT: A STUDY ON HIMACHAL PRADESH

The competition between tourist locations as they attempt to draw tourists rises along with the tourism sector. Food tourism, often known as food tourist industry, relates to journeys undertaken to places where the native cuisine and drinks are the primary driving forces behind travel and tourism. Food tourism is typically a domestic tourism activity because everyone visiting a place will need food, even those going farther and farther from house for business, retail, or better living. This paper assesses the role of regional cuisine in destination development in Himachal region. The data collected through structured questionnaire, journal, edited books and e- sources from internet. Regarding the cuisine that best draws visitors from abroad, the core and expanded identity of food in Himachal Pradesh is somewhat irregular. Overall, food may be a significant tool for developing a destination as well as a sort of trip brand identification.