ASSESSMENT OF THE RELATIONSHIP BETWEEN ONLINE TRUST AND ONLINE SHOPPING INTENTION AMONG THE ONLINE WATCH BUYERS

Trust over the website is the major issue of concern when it comes about the online purchase of products. apart from the examination of the quality of the products bought over online, the consumers have to possess trust over the website pages through which purchase of products is being done. The trust over the online webpages has got the tendency to affect the online shopping intention of the consumers. The study has been done among the consumers in Thiruvannamalai, who make an online purchase of products. the respondents are selected through simple random sampling and the sample size of the study is 100. The data for the study is collected with the help of a questionnaire and the analysis of the same is done with the help of regression. the findings reveal the fact that the factors of online trust considerably have an influence on the overall purchase intention.