Research article

COMMERCIALIZATION OF HANDICRAFT PRODUCTS TO POPULARIZE TOURISM BRANDS BY INTRODUCING DIGITAL INFORMATION PLATFORMS

Muqaddas Jumaniyazova1, Zamira Davlatova2

Online First: November 30, 2022


This article analyzes the souvenir craft as a component of the tourism sector of the region. The article involves the study of the concept of "souvenir" and familiarity with handicraft souvenirs to popularize tourism brands by introducing digital information platforms in the regions. The Uzbek market of online services is growing at a rapid pace, which is associated with the introduction of digital technologies in the tourism sector. Digital technologies are also becoming the main direction of the strategy for the development of culture and tourism of the cities of the future, facilitating the integration of the tourist into the urban environment and allowing him to independently plan his trip.

Keywords

handicraft products, promotion of tourism brands, online services market, digital information platforms, tourism, souvenirs.