A STUDY ON FACTORS INFLUENCING OF USAGE OF E-WALLETS IN CHENNAI CITY.

The India the usage of E-Wallet is fast increasing. This study was conducted with the aim of studying factors influencing the usage of E-wallet. The Primary data have been collected through structured questionnaire to meet objectives by applying multiple regression technique. Findings of the study would be helpful to design marketing strategy to increase the adoption of E-wallet among people. The aim of the study is to understand and identify the factors that influence the usage of E-wallet in Chennai -Tamilnadu. We have also given few suggestions.